Sources: some advertisers are moving over half of their budget for Google search to Amazon ads instead, amounting to a shift of hundreds of millions of dollars (Michelle Castillo/CNBC)

Michelle Castillo / CNBC:
Sources: some advertisers are moving over half of their budget for Google search to Amazon ads instead, amounting to a shift of hundreds of millions of dollars  —  - In some cases, brands are moving 50 to 60 percent of their Google Search ad budgets to Amazon, two media agencies noted.

from Techmeme https://ift.tt/2C4QKFm