Tech News

Monday, 17 September 2018

OnePlus to make smart TV, but how will it differ from current offerings?

The OnePlus logo.

  • OnePlus founder Pete Lau has revealed plans to launch the firm’s first smart TV.
  • The TV, which is tentatively set for a 2019 launch, is also poised to receive updates for five years.
  • The TV will include a camera, AI capabilities, and connectivity with your phone.

OnePlus made a big splash after launching the OnePlus One back in 2014, showing us what an “affordable flagship” could look like. Now, founder Pete Lau has revealed the company will expand to the TV market.

The executive told Business Insider that it’s targeting a 2019 launch for its first TV, committing to updates for five years following its launch. Lau says the TV will need those updates because the experience “won’t be something that’s perfect” right away.

Read: OnePlus 6T — All the rumors in one place

So what can we expect from a OnePlus TV? Lau suggests better connectivity between your phone and TV. The founder also mooted AI capabilities, although he didn’t disclose which company’s AI solution will be used to power the experience.

The TV will have an integrated camera, although Lau told the outlet that it “will have a solution” for those concerned about privacy. Finally, the executive says it’ll turn to the OnePlus community for more feature ideas.

Are TVs the next frontier?

The Xiaomi Mi LED Smart TV 4. Xiaomi

It wouldn’t be the first time a Chinese smartphone brand gets into the TV space either, as Xiaomi has been releasing TVs for a while now. The company’s series of smart TVs are generally cheaper than big-name rivals, while offering solid designs (as seen in the image above). Xiaomi’s smart TVs also feature smartphone connectivity, and the Android-derived Patchwall platform.

Editor's Pick

We might see similarly cheap pricing at first if OnePlus takes the Xiaomi route. After all, the BBK-owned brand is no stranger to undercutting rivals. Nevertheless, between the likes of LG, Samsung, Hisense, Vizio and other players, the TV space isn’t exactly a walk in the park for new entrants. But a fresh approach to the sector, combined with a commitment to updates and user feedback, might work in its favor.

Would you like to see a OnePlus TV? Let us know in the comments!

NEXT: Pocophone brings us the post-OnePlus era — Speed, value, and not much more



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