A look at how Samba TV collects viewing data from 13.5M smart TVs in the US to make personalized show recommendations and enable ad targeting (Sapna Maheshwari/New York Times)

Sapna Maheshwari / New York Times:
A look at how Samba TV collects viewing data from 13.5M smart TVs in the US to make personalized show recommendations and enable ad targeting  —  The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones.

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