Trade groups representing 4,000 publishers criticize Google's GDPR policies, say proposal to get consent from EU visitors if Google ads are served "falls short" (Barry Levine/MarTech Today)

Barry Levine / MarTech Today:
Trade groups representing 4,000 publishers criticize Google's GDPR policies, say proposal to get consent from EU visitors if Google ads are served “falls short”  —  The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

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