Snapchat starts showing unskippable six-second ads in the middle of Shows; ads don't link to longer videos or e-commerce sites like its typical video ad unit (Garett Sloane/Ad Age)

Garett Sloane / Ad Age:
Snapchat starts showing unskippable six-second ads in the middle of Shows; ads don't link to longer videos or e-commerce sites like its typical video ad unit  —  Snapchat viewers are seeing a new type of ad—ones they have to watch.  —  On Monday, the first forced-view ads …

from Techmeme https://ift.tt/2IisXlF