Starting in Q4 2018, YouTube TV ad inventory will be available through Google Preferred, the premium ad program for the top 5% most popular YouTube channels (Todd Spangler/Variety)

Todd Spangler / Variety:
Starting in Q4 2018, YouTube TV ad inventory will be available through Google Preferred, the premium ad program for the top 5% most popular YouTube channels  —  Video giant to let marketers pitch spots to cord-cutters, buy inventory in YouTube TV  —  YouTube wants to siphon off …

from Techmeme https://ift.tt/2vUqlc5