Hulu starts opening up more of its limited inventory to advertisers, says time users spent on its ad-supported service increased 50% YoY (Tim Peterson/Digiday)

Tim Peterson / Digiday:
Hulu starts opening up more of its limited inventory to advertisers, says time users spent on its ad-supported service increased 50% YoY  —  The old saying that “no one ever got fired for buying IBM” could also apply to ads on Hulu.  But for years, Hulu has limited the amount of inventory available to advertisers.

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